Eclectic art and set director Anna Lomax shares vision with an exhibition inside Frame store Amsterdam.
Maker, art director and set designer Anna Lomax creates vibrant, moving and neon illuminated installations. With successful collaborations with the likes of Nike, Kenzo, Clarks and Guerlain under her belt, she began by studying illustration in Brighton (London-by-See), a city where colour is as omnipresent as the ocean.
Lomax is intrigued by colour, inventions, movement and scale but is also fascinated by the bizarre, pop-culture, folk art, pound shops and even other people’s junk. All these ingredients are combined to give a unique signature to Lomax’s still lifes and large installations. Her work gives us an insider’s perspective into her own magical world in a Nouveaux Réalistes way.
For the Frame Store at Herengracht 178 in Amsterdam – designed by award-winning interior architects i29 – Lomax will take over the interior by exhibiting her work in the canal-side store window, the store itself and the period room. ‘I'm making some large scale sculptures; a combination of rubber dipped metal and neon lights. They are going to be quite architectural in their form referencing the grand features of the period rooms but with a real nod to the domestic with materials like carpet and Venetian blinds - real mundane, everyday things.’
Event is Now opens Thursday, January 22nd from 17.00 – 19.00 at Frame store Amsterdam and will remain on view until 22 February 2015.
Read more about the installation here.
Herengracht 178, Amsterdam
Open Tuesday through Sunday
11.00 until 18.00 / free entrance
+31 (0)20 764 0990