Online magazine DANISH™ will join forces with Frame Magazine for Re-Framing Danish Design, an exhibition which will allow two international designers to give a contemporary spin to Denmark's iconic designs.
Dedicated to the promotion of Danish design and architecture, DANISH™ emerged from the Danish Design and Architecture Initiative (DDAI). First formed in 2012, the organisation was a joint initiative created by the Ministry of Business and Growth, the Danish Ministry of Foreign Affairs and the Ministry of Culture. The creation of the Re-Framing Danish Design exhibition is just one of the ways the online platform will bring Denmark's creative movement into the international spotlight. Along with exhibitions, the digital magazine will feature articles and events to promote their country's innovative makers.
Curated by Frame magazine, Re-Framing Danish Design will give two international designers the freedom to manipulate the iconic and clean-lined designs produced by ten Danish companies. Objects to be featured include Brdr. Krüger's Tray Table by Hans Bølling, Fredericia Furniture's J39 Børge Mogensen, Fritz Hansen's 7 Series chair by Arne Jacobsen, Montana's Montana system, Carl Hansen & Søn's Safari Chair by Kaare Klint, Caravaggio by Cecilie Manz for Lightyears, handpainted wallpaper Nordic Antique by Zilmers and the brand new ‘Plateau' by Søren Rose Studio to be launched for DK3. The Fiber chair by contemporary Nordic brand Muuto will also be up for reinterpretation.
The lucky candidates to channel their creativity into these Danish designs are designers Niek Pulles of the Netherlands and Sebastian Herkner of Germany. The pair are free to interpret, manipulate or update each of the pieces or even generate a unique, spatial experience with the objects themselves. The designers can literally re-frame these Danish designs however they please, pun intended.
The Re-Framing Danish Design exhibition will coincide with 3 Days of Design and take place at The Silo from 28 May until 30 May.
The Silo - By & Havn
Photos courtesy of DANISH™