Rethinking the Product

Bringing Designers and Industry Together

The sixth edition of Rethinking the Product will take place in Berlin. Showcasing 30 new products, the three day programme will also feature workshops and act as a meeting point for designers. Find solutions for the economic crisis, Rethink aims to show the latest industry innovations. Improving market competitiveness, the event follows a simple principle – two companies for one designer. Each of which is tasked with developing work for two brands, based on specific production processes.

Focusing on a Made in Italy theme, this edition will involve 5 territories, 46 companies, 16 young designers including students from Academia Italiana. Five Italian Chambers of Commerce – Prato, Lucca, Pisa and Pistoia e Terni are promoting and funding new projects aimed at improving competitiveness and finding new markets.