The sixth edition of Rethinking the Product will take place in Berlin. Showcasing 30 new products, the three day programme will also feature workshops and act as a meeting point for designers. Find solutions for the economic crisis, Rethink aims to show the latest industry innovations. Improving market competitiveness, the event follows a simple principle – two companies for one designer. Each of which is tasked with developing work for two brands, based on specific production processes.
Focusing on a Made in Italy theme, this edition will involve 5 territories, 46 companies, 16 young designers including students from Academia Italiana. Five Italian Chambers of Commerce – Prato, Lucca, Pisa and Pistoia e Terni are promoting and funding new projects aimed at improving competitiveness and finding new markets.