Tulip Mania

Hilde Koenders Takes Over Frame Store Amsterdam with Petal Portraits

The muse of designer Hilde Koenders is a flower: the tulip. In the 2015 Tulip Mania series – which is exclusively designed for Frame – elements such as movement, transparency, humour and colour surprise the viewer and make us interact with Koenders' work. In March, Koenders – who also designed the cover of Frame #103 – will take over the Frame store with an experiential installation.

Hilde Koenders works in the worlds of international fashion, environment and arts. Koenders’ interdisciplinary working method finds its origins at the Design Academy in Eindhoven. Koenders worked on various projects with fellow Renaissance minds such as Belgian fashion designer Walter van Beirendonck and trend analyst Lidewij Edelkoort.

The Tulip Mania exhibition opens at the Frame Store on Friday 6 March 2015 / 17.00 at Herengracht 178 in Amsterdam and runs until 29 March 2015. The Frame Store pop-up shop will close its doors at the Herengracht location on March 29th and open at a new, third location in the near future.

See more about Hilde Koenders' exhibition here.


– W H E N –
Friday 6 March 17.00 – 19.00

– W H E R E –
Herengracht 178
1016 BR Amsterdam

Frame store
Herengracht 178, Amsterdam
Open Tuesday through Sunday
11.00 until 18.00 / free entrance
+31 (0)20 764 0990

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