Best Of: London Interiors

Following the 2012 Summer Olympics, everyone is talking about London. Take a minute to scroll the interior appeal of the British capitals shops, restaurants and offices.

1. Yayoi Kusama for Louis Vuitton at Selfridges

Inside Selfridges' Concept Store (an ever-changing shop-in-shop featuring new collaborations), are massive pumpkin-shaped displays and lights which form immersive bubbling forms. Kusama’s organic dotted patterns adorn nearly every surface available, covering the ceiling, floor and lamps.

2. Aqua by Zaha Hadid at DSM

The store commissioned Hadid to create a site-specific installation – called Aqua – modeled after her design for the Olympic Games’ site for swimming events. The piece can be seen through the main window of the shop, seemingly dripping from the ceiling with fluid curves.

3. Google Campus by Jump Studios

‘The challenge was to take an unprepossessing office building and create an interplay between dynamic, open, social spaces and more intimate working hubs, with flexibility to accommodate a shifting workforce and a diverse program of events,’ says Shaun Fernandes, co-foudner of Jump Studios.

4. Dri Dri by ELIPS DESIGN

‘The goal was to create an environment with a summery feeling year-round, with an nice environment for people to enjoy their gelato,’ explains designer Elisa Pardini of ELIPS DESIGN.

5. Aesop Soho London by Ciguë

‘While use of enamel – a material borne of a highly technical and sophisticated process – is an Aesop first, it was extoled by the pharaohs of Egypt, kings of Persia and Chinese imperial dynasties for its aesthetic qualities and longevity; an historical testimonial we felt compelled to heed,’ say Ciguë representatives.

6. Furnishings by Faye Toogood for Opening Ceremony

For the London space, the furnishings were inpsired by pieces in Toogood's previous ‘assemblages’ – her unique version of a collection – which she says lend themselves to more experimentation with materials, space and emotion. The result ‘complements the architecturally deconstructed pop-up shop.’ In the basement shoppers find stacked industrial forms, while on the ground floor are more translucent, light pieces.

7. Monki Carnaby Street by Electric Dreams

‘Our designs are about story-telling and themes,’ says Catharina Frankander of Electric Dreams. ‘We use playful exaggeration, surprising shapes, and spatially confusing mirrors to create the surreal effect that is an important part of our brand identity.’

8. Modern Ninja and the Black Fist by The Inque Brothers

Their resulting display had an ‘otherworldly’ atmosphere, with tribal connotations to reflect the title and theme: Modern Ninja and the Black Fist. The installation was intended to work alongside and showcase a new clothing collection they designed together.

9. Nike+ Fuelstation by Nike 

The space is maximized with digital interventions designed to motivate and inspire the concept of getting active. Motion-sensing LED walls run floor-to-ceiling, changing colour from red to green as customers walk past. As an alternative to conventional mannequins, motion-sensitive smart mirrors reveal film footage of local runners wearing products from the store. Interactive touch screens provide information on Nike+ products and Run Clubs. 

10. Pupa by Liam Hopkins/Lazerian

Using reclaimed cardboard and pallets, Hopkins created a cave-like shelter that protects a rectangular table inside. The frame is made of an astonishing 3972 triangular cardboard borders, while the same number fill the inside.

Liked this article?
We've got more for you

Sign up to our newsletter for weekly updates. Or view the archive.