Art director and set designer Anna Lomax brought a jolt of electricity from London to Amsterdam's canal district, installing neon lights and artworks within the blank canvas of the Frame store. Until 22 February, visitors could literally peek through the Frame store window into the playful, 90s-inspired world of Anna Lomax.
Visitors were welcomed to Lomax's Frame store take over with an eclectic assortment of geometric shapes and neon lights attached to a 2 metre tall purple-tinted sculpture. Lomax's neon green orange, pink and yellow 'Gold Teeth' prints added a pop of colour to the black-and-white panels of i29's optical installation. A hearty English breakfast of two eggs, bacon, sausage and beans are served as Fry Up, a delicious wall-mounted neon light. Alongside a treasure-trove of £1 sovereign pendents and rings, the 3D printed, mind-bending Archicolumn – featured on the cover of Frame 102 Jan/Feb 2015 – made its real-life debut.
In the period room, large-scale installations in architectural forms rest upon tactile carpet bases and are punctuated with accents of neon lights. In the foreground, a bright white neon light is encased by a low-lying rectangular box with a Venetian blind-style enclosure. A sheet of metal mesh is bent to form a three dimensional sculpture. Illuminated neon attachments in vibrant colours and geometric shapes and visual interest to the clean semicurcular form. A pink neon tube formed into a pure arch added vertical scale to the installation.
Photos Mees van den Ekart
Experience Tulip Mania, the Frame store's latest take over by designer and Frame 103 cover artist Hilde Koenders until 29 March 2015.
Open Tuesday through Sunday
Herengracht 178, Amsterdam
11.00 until 18.00 / free entrance
+31 (0)20 764 0990