Fred Perry Windows by Studio XAG

Polo Pride Decoates Windows and Shops

For British mod-brand Fred Perry's spring collection, London based window-stars StudioXAG created a swirling installation of suspended shirt collars.

The collars, inspired by the brand's iconic polo, are in bold greens, blues, purples and yellows - the main colours for the spring collection with Raf Simons - while playing on the new 'detachable collars' feature.

The suspended collars, formed from paper, make up a clever, low-tech display that pops against white screens that play the season's fashion film.

The windows can been seen in all Fred Perry Laurel Wreath stores, as well as Liberty London and inside Dover Street Market in London.

Check out other windows by StudioXAG on Frameweb, including windows for Selfridges and Christian Louboutin.

Images courtesy StudioXAG.

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