Fred Perry Windows by Studio XAG
The collars, inspired by the brand's iconic polo, are in bold greens, blues, purples and yellows - the main colours for the spring collection with Raf Simons - while playing on the new 'detachable collars' feature.
The suspended collars, formed from paper, make up a clever, low-tech display that pops against white screens that play the season's fashion film.
The windows can been seen in all Fred Perry Laurel Wreath stores, as well as Liberty London and inside Dover Street Market in London.
Images courtesy StudioXAG.