It’s been two years since JAMESPLUMB won accolades – and some awards – for its Shoreditch store Hostem.

Now, designers James Russell and Hannah Plumb have added a basement extension to the original premises, using the same approach: repurposing antique and retro elements to create a contemporary take on nostalgia.

'The idea of the Chalk Room is to showcase Hostem’s most cherished designers within a unique setting,' Plumb says. 'We wanted to create one-off assemblage to house the products so that the focus is on how the designs are curated, and highlighting the craft and skill of the designers.'

Piles of antique suitcases, a Victorian wardrobe reconfigured to be dramatically askew, and even a Wurlitzer organ achieve the requisite sense of traditional craft. The shop's centrepiece is a transformed 19th-century Chesterfield, extended by oversized church pews, resplendent beneath a cluster of Victorian glass pendant lights.

Even the name Chalk Room is inspired by the past – in this case, Hannah Plumb’s grandfather, who was head tailor at Gieves & Hawkes and whose box of tailor's chalk she keeps to this day. Discreetly referencing this are walls treated with a matte, chalky finish, while flooring is deliberately scuffed.

Photos courtesy Thomas Giddings.


Liked this article?
We've got more for you

Sign up to our newsletter for weekly updates. Or view the archive.