Melbourne’s William Angliss Institute prepares budding hoteliers for the real world

Great hotel design is about more than attractive interiors. The designer who’s out to improve communication between guest and hotelier should also pay attention to peripheral concerns, such as user experience and brand image. The team at Edwards Moore had precisely that strategy in mind when embarking on the design of a dynamic new facility for the William Angliss Institute, a hospitality school in central Melbourne.



‘The future of hotel design is exciting and requires new ways of thinking,’ says architect Ben Edwards. In developing cutting-edge learning facilities for William Angliss, Edwards and his team considered the evolution of the hotel model, taking into account several influential factors: the disruptive rise of Airbnb, with its sense of belonging and strong ‘locals’ secret’ vibe; the booking experience; the ways in which guests interact with and occupy space; and scores of minute details, like the feel of a door lever. Nothing was left to chance.

The new facility provides hospitality students with three themed hotel rooms designed to promote intimacy and to offer pleasantly tactile surroundings. The trio of rooms, linked across three floors, comprises the Soho Suite, which channels the energy of London’s Soho district with its cheeky neon-pink accents; the serene Kyoto Suite, complete with shoji screens; and the rough-and-ready Brooklyn Suite. 

By playing at the conceptual edges of real-word scenarios, Edwards Moore came up with stimulating spaces for the hoteliers of the future. 



edwardsmoore.com 

This project was featured in Frame 112. Find your copy in the Frame Store.  

This article was featured in:

Frame 112

Frame 112

The August/September issue checks in to the hospitality scene to explore tailor-made hotel concepts for millennial travellers.

Design

Raphaӫl Pluvinage and Marion Pinaffo employ design as an educational tool

Developed in collaboration with Raphaël Pluvinage, Marion Pinaffo’s Papier Machine is a booklet of paper games designed to reveal the inner workings of electronic devices to players of all ages. 

Design

Pernelle Poyet narrows down the creative process to an alphabet of basic principles

Alphabet is a bit like my own little theatre: the objects are the stars, and I am the director of the show. Alphabet is comprehensive.

Liked this article?
We've got more for you

Sign up to our newsletter for weekly updates. Or view the archive.