Melinda Gloss had no particular look in mind for its second Paris boutique. Since setting up the menswear label in 2008, founders Rémi de Laquintane and Mathieu de Ménonville had focused on fashion, not on defining the physical environment in which to show and sell it.
To the architects at Ciguë the task of doing that. And, while they were at it, they created a video installation with artist Thomas Dutter (see above), as well as the scenography for the first catwalk show: a cascade of books that references the label’s scholarly origins (the founders met while studying philosophy).
‘After gutting the interior of the bank formerly housed here,’ says architect Adrian Hunfalway, ‘we marked out the space with impromptu elements, intuitively on the spot, until we felt it worked.’ Grey oak, galvanized steel and sanded aluminium demarcate the 90-m2 interior and frame the fashion with an economy of means. The enclosing wall is white where it needs to be – as a backdrop to the clothing. ‘We made clean finishes where required, dressing those parts of the space that needed dressing.’
Photos Robert Holden