Billboard: Pre-Sale Book Schemata
Billboard: Pre-Sale Book Schemata

Striking contrasts are at play in Hannes Peer's N21 flagship

MILAN – In the heart of Milan's renowned Quadrilatero Della Moda, N°21's flagship store continues the partnership between the brand's creative director, Alessandro Dell'Acqua, and spatial designer Hannes Peer. The 150-sq-m shop comprises three rooms aesthetically linked by a palette of disparate materials – marble versus polycarbonate, concrete versus glass – yet separated by their distinctive interior concepts.

Reflective surfaces expand the space, while custom-made furniture creatively hones in on products: the second room, for example, sports a Damien Hirst-inspired Art Deco table sliced into six display cases – a feature also present at the brand’s first outpost, in Tokyo.

The injection of postmodern and contemporary elements functions as a contrast to the store's historical container. In the third room, however, ceppo di grè – a typical Milanese stone in use almost since Roman times – makes an elegant reference to the location. Dell'Acqua calls the inclusion of this stone his 'homage to my city, Milan, and its wonderful architectural history'. Incorporated in the retail scheme is an effective background for N°21’s more colourful items, as well as chic support for the brand’s soberer fashions.

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