— Frame Magazine —

Sumit Shop

by m4 design

A clothing shop in Seoul, Korea, is a fusion of cubes and colour.

Throughout the 224-sq-m womenswear store are hundreds of lattice frames, shaped in squares that can be dismantled and reassembled to adapt to display requirements. 

The designers Kwang-Hyun Han and Young-Sub Yun of m4 design opted to leave the décor mostly monochromatic white, allowing the colourful products to stand out. ‘It makes the space more cheerful,’ they say.

Materials mix from white epoxy floor to concrete and brick walls, plus lacquered ceilings. The result is a myriad of textures and styles that flow from one to another in their monochromatism.

Photos courtesy Lee Pyo-joon.

Seoul, Korea

*Click here to see another colourful shop design by m4.*