Temporary Cinema Pavilion by OMA

Pop-up Pyramid Promotes Immersive Movie Experience

 A collaboration between Kanye West and Rem Koolhaas’ OMA  resulted in a pop-up pyramidal pavilion housing a seven-screen cinema. It was designed to show West’s debut short film, Cruel Summer, at the recent 2012 Cannes Film Festival.

Donda, West’s creative team, specially developed the seven-screen cinema to draw the audience’s full attention and literally wrap the movie around the viewer.

OMA cooperated with a local production team named Ar’Scene to design the temporary pavilion, which was based on a triangular steel structure that perfectly rendered  the movie’s projection and soundtrack. The audience approached the cinema, which was located on Palm Beach, on a red carpet, which widened into a 200-seat auditorium.

Photos Philippe Ruault / courtesy of OMA

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