Thom Browne Store by Wonderwall

Fashion Goes Secretive in Tokyo

A single door in the vast blank façade of the new Thom Browne store, Tokyo is the only hint at the slick world of fashion that lies within.

For his first stand-alone store outside the US, the influential American designer paired up with Masamichi Katayama of Wonderwall to translate the brand vision into a physical space.

Like the secretive exterior, the store’s inside spaces are cold to the point of clinical; only a few smart touches are there to remind that this is a shop rather than an office. Wood and brass panels, further accented by some carefully chosen retro furniture, bring warmth to rooms sparsely populated with rails of clothes, strip lighting and unrelenting surfaces of grey and white marble. Glass walls and doors have internal blinds that can divide spaces at a touch, adding to the mystery of the store’s design. 

Photos courtesy of Takumi Ota.

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