Articles tagged phygital

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‘I want to use technology to bring people away from their screens into the physical world’

Daan Lucas’ Frame Awards 2020 talk explains how spatial design can provide a context for brands to use technology to build more authentic relationships with their audience.

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Designing alongside data: decoding Google’s neuroaesthetic language at Frame Awards

Vice president of hardware design Ivy Ross will share how the tech giant marries the digital with the domestic and the importance of human intuition to industrial design.

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Finding value in the virtual: Daan Lucas talks strategy at Frame Awards 2020

A talk by the creative during our day programme will explain why it’s valuable for spatial design to invest in building bridges between virtual and physical worlds.

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How Adidas is keeping its flagships relevant as retail goes phygital

London – The sportswear retailer’s digitally outfitted, hyperlocal flagship on Oxford Street in London is the result of a collaboration with Brinkworth.

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What can a beauty e-tailer offer when it goes brick-and-mortar? Serendipity shopping

Hong Kong – AIM Architecture designed a store for cosmetics retailer Harmay, where products are hidden inside drawers to turn shopping into treasure hunt.

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Digital? Physical? Phygital? Snøhetta does it all for a Norwegian fashion house

Oslo – Snøhetta designed a showroom, flagship store and digital retail channel to create a seamless experience for clients of Oslo-based fashion house Holzweiler.

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This spa in China is a (spatial) dream you won’t want to wake up from

Danyang, China – Brought to life by the Hip-pop design team, Jiyu Spa’s surrealistic interiors melt away daily stressors.

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Shareable moments? Trust this Frame Lab speaker – they aren’t all on Instagram

Amsterdam – Sakchin Bessette, co-founder of the globally renowned entertainment studio Moment Factory, gives insight into creating shared experiences in the digital age. 

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This click-and-mortar shop optimizes floor space by turning fitting rooms into hallways

Shanghai – Daylab Studio came up with a simple solution that has a large impact on how a Chinese e-tailer uses their limited floor space.

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Ezra Miller looked good in that Moncler coat, but in AR it looks even better

Amsterdam – In an increasingly phygital world, Wieden+Kennedy's Department of New Realities' latest project for Moncler helps lay a path for retail's future.

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