Articles tagged phygital

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This click-and-mortar shop optimizes floor space by turning fitting rooms into hallways

Shanghai – Daylab Studio came up with a simple solution that has a large impact on how a Chinese e-tailer uses their limited floor space.

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Ezra Miller looked good in that Moncler coat, but in AR it looks even better

Amsterdam – In an increasingly phygital world, Wieden+Kennedy's Department of New Realities' latest project for Moncler helps lay a path for retail's future.