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As brands contend with an evermore enfranchised, educated and international consumer base, they’re repositioning store localization as an opportunity for true cross-cultural exchange.
During the recent shows, brands such as Balenciaga, Versace and Chanel commanded the attention of omnichannel audiences via fashion – and spatial – design.
Tokyo – The Italian fashion house blended its existing interior motifs with local design cues for the creation of its first Tokyo flagship.
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