Articles tagged H&M


Top Trend of 2018: Click and mortar

Amsterdam – From in-app-in-store shopping to big-data physical translations, here are the year’s top five case studies featuring a connected retail experience. 


The click-and-mortar business model is changing retail spaces

Paris – On the corner of rue Lafayette and boulevard Haussmann, H&M is redesigning their interior retail strategy by offering experiences beyond the screen.