• 11-12 MAY
About
11-12 May 2022
IE Tower: P.º de la Castellana, 259E (Torre Caleido) 28046 Madrid
Established in 1997 and headquartered in Amsterdam, Frame is a global platform for all professional members of and stakeholders in the interior-design industry. We're dedicated to exploring what's next in spatial design and are always on the lookout for what's happening on the cusp of innovation and creativity. By way of speaking with newcomers about their fresh visions to learning from seasoned experts and examining business insights that will shape future design practices, we aim to provide our community with a comprehensive perspective on spatial design at large.
Our publications include Frame magazine, as well as a full list of books you may view in our store. Future-facing, they – like our digital reportage – seek to always inspire and educate. In 2017, we established Frame Awards, an initiative that brings the industry together to collectively set the global standard for spatial excellence. In addition, we host physical and virtual events as a means of offering valuable and entertaining learning experiences.
To find out about past events and initiatives, visit frameweb.com/live
Our vision
Most of us spend approximately 90 per cent of our lives indoors. Therefore, we believe that better spaces lead to better lives. If interiors help us to work, shop, relax and live better, they will make us happier and healthier.
Our mission
Spatial excellence results from visionary clients working with talented designers and the best makers. Therefore we want to connect these stakeholders with each other, inspire and educate them.
PROGRAM
11 MAY
10:00
Robert Thiemann
WELCOME
The ambitions of The Next Space
10:15
Juan Prego
Introducing Design Thinking
Our lead facilitator pictures the two-day journey
10:30
Kick-off
11:00
Talk 1 - Jenny Lee
People first
Why homes should be designed with people to make them sanctuaries for people
11:30
Miguel Oliveira (pCon)
Think, visualize, order
How software can support interior designers and architects to make the most of their creative design process by saving time to specify furnishings
11:45
Make-a-thon
Talk 2 - 13:00
Jaime Gonzalo
Seamless convenience
How tech can make residences more responsive to changing needs and circumstances
13:30
Gudy Herder (Eclectic Trends)
Leave No Trace
A hands-on introduction to material trends: how to make spaces tactile, inhabitable and future-proof?
14:00
Lunch at IE Tower
15:00
WOW concept Madrid
Site visit
16:30
Roca Gallery Madrid
Site visit
16:45
Talk 3 - Cara Eckholm: (Nabr)
Revolutionizing Ownership
Can the process of customizing, financing and purchasing a home be similar to buying a car – including post-purchase upgrades through an app?
17:15
Talk 4 - Lekshmy Parameswaran and László Herczeg
Caring communities
How our homes can empower us to connect, self-organise and care for each other as we live, work and age
17:45
Make-a-thon (continued)
19:30
Cocktail and day closing at Roca Gallery
12 MAY
09:30
Talk 5 - Beatriz Jacoste
Transformative food
How a revolution in food production will transform the way we design habitats
10:15
Make-a-thon (continued)
12:00
Talk 6 - Mireia Luzárraga and Alejandro Muiño
Adaptive architecture
Why spatial fluidity and ambiguity can make houses future-ready