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While e-commerce will always be king, online businesses are discovering that there are aspects of brand building that are impossible to achieve without a physical footprint.
Beijing – The beauty giant’s Beijing location, developed by Aim Architecture, casts customers as protagonists in the theatre of retail.
Over half the world’s population now lives in urban settlements. Here are five projects that question and highlight urbanization and the issues that arise from it.
JIAXING – Ten years ago, the city was a mass of agricultural land. Now, it is surrounded by industrial buildings and residential compounds.
SHANGHAI – Much like filmmakers, the Shanghai-based AIM Architecture studio recently revealed a highly cinematic project where reality and fiction seem to have reached an inspiring symbiosis.
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