Articles tagged AMO

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AMO transformed a landmark Paris building into a bold Miu Miu runway

Paris – Held at Palais d’Iena, the Italian brand’s AW20 show featured the patterns, textures and colours of a bygone era.

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Viewer or voyeur? How Prada’s AW20 set played with perspectives

Milan – For the Italian fashion label’s show in Milan, OMA/AMO conceived an atmospheric set that manifested ‘the abstract energy of the public arena’.

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Best Of: SS20 sets from fashion month in NYC, London, Milan and Paris

During the recent shows, brands such as Balenciaga, Versace and Chanel commanded the attention of omnichannel audiences via fashion – and spatial – design.

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AMO’s curated Hyundai showroom trumps the traditional sales floor

Seoul – In Seoul, AMO’s unconventional car showroom keeps the eye on the prize with a spatial approach that is both high-touch and exhibition-like.

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Why Prada took its Men’s Autumn/Winter Show back to the industrial

Milan – AMO sets the stage for Prada’s 2018 A/W menswear collection inside a warehouse, referencing a back-to-basics, cross-disciplinary approach.

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Rem Koolhaas: ‘For institutions to stay alive, they have to experiment’

Amsterdam – Visitors are encouraged to find their own path through AMO’s steel landscape at the Stedelijk Museum. 

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AMO plays with perception for Prada fashion show

MILAN – Iridescent lights shining through the ceiling highlight surrounding geometries and spread a synthetic dawn throughout the room for Prada’s Spring/Summer 2016 womenswear show.

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