Articles tagged Archetype

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Retail Trends 2019: Windowless Storefronts

In an age of hyper-rich media and click-and-collect shopping, many brands are questioning the role traditional storefronts play in attracting and engaging customers.

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This multi-brand store in China opted for a windowless display. But why?

Chengdu – For The Republique Store in Chengdu, Archetype covered up the store windows, arousing curiosity through mistery. Does that design decision translate into more sales?

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