Ben Rubin's installation And That's The Way It Is animates architecture with a composition of moving and changing texts, creating visual and written patterns.

Rubin is known for his experiments that mix audio, visual and digital electronics. He is the co-founder of EAR (Electronic Art Research) Studio. With a background in computer science and semiotics, his practice has always played creatively with the artistic potential of electronic media.

His monumental installation was unveiled 19 April in conjunction with the dedication of the Walter Cronkite Plaza in Austin, Texas. The six-channel projection is visible every evening from sunset to midnight on the southern façade of the College of Communication A Building, a department of the University of Texas at Austin.

The grid of text projected on the building alternatively refers to words from live network news and from archival transcripts of CBS Evening News from the Cronkite era. Using two different typefaces for them, Rubin connects the past and the present, or the visual and the written, with a work that calls for personal associations and active engagement.

And That's The Way It Is was commissioned by the University of Texas as part of the public art program Landmarks.

Photos by Paul Bardagjy, courtesy of the artist and University of Texas at Austin.

University of Texas
College of Communication A Building
Walter Cronkite Plaza
Austin, Texas