To Rem Koolhaas, ‘people and interaction’ are the essence of the new campus, unveiled today after a four-year construction period.

Signifying its move from print to digital media, company Axel Springer cut the ribbon on its newly completed OMA headquarters in Berlin this morning. The office space – a gargantuan 52,000 sq m accommodating 3,000 employees – is positioned as a ‘powerhouse of creativity’, explains Axel Springer CEO Mathias Döpfner. ‘We wanted the new building to be a symbol and an accelerator of our own transformation,’ he said in a statement. ‘Long before the coronavirus, the mission was to find a new answer to the question of why office space is still needed at all in the digital age.’

He – and Rem Koolhaas – believe that the new campus building answers to that. Koolhaas says of the space: ‘It offers its users a physical base – a wide variety of spatial conditions, intimate to monumental – in contrast to the flatness of working in virtual space.’ Defined by an arresting glass exterior, the cube-shaped HQ boasts a 45-m-high atrium which functions to divide to the ten-terraced-storey workplace into sections, while 13 bridges connect those areas and invite interactivity between colleagues and tenants. The public is welcomed to experience the space on three levels: the ground floor lobby, meeting bridge and rooftop bar. A viewing area allows them to peek into the action happening behind the scenes.