05 Jul 2014 • Food
Branding for BOS Ice Tea
The fresh South African beverage company's eye-catching packaging will quench your thirst for ice tea and design. Established in 2010 and recently launched in Europe, BOS' rooibos-based drink's container leads by example, showing that healthy options can be cool too. By placing good design as a priority to the product's success, a visual language has emerged which points towards the brand's authentic African roots. The slender can's iconic form is also becoming instrumental to their eye-catching and colourful image.
A contemporary star logo integrates the traditions, myths and legends of the Khoisan - the people responsible for the Rooibos plant's widespread usage - with a lion. Bold red is placed over a vibrant colour range of yellow, turquoise, green and purple for the range of apple, peach, berry, lime and ginger flavours for a unified and attractive result.