Historic Swiss watch manufacturer Bucherer has opened a new store in St.Moritz to reflect its brand’s aesthetic overhaul.

Seeking to convey a modern design while not overriding its traditional glam-factor, Bucherer commissioned Stuttgart-based Blocher Partners to realize the new shop.

The interior boasts a sophisticated aesthetic, thanks to an ‘atmospheric spatial composition and combination of the finest materials.’

‘Spatial effect and perception, materiality and proportions intermingle playfully,’ say representatives of Blocher Partners. Spanning 150-sq-m, the space combines cool materials – like stone and bronze accents – with natural finishes, as seen in expansive leather-covered walls.

Bucherer
Via Maistra 17
7500 St. Moritz
Switzerland