13 Apr 2014 • Installation
COS x Nendo Installation
On display during Milan Design Week 2014, classic white shirts which define the COS fashion brand are arranged into sweeping lines, successively passing through a series of nestled and stacked steel frames. Nendo selectively rendered geometric portions of the shirts into scales of grey as they were overlapped by a frame. Shapes of the blocks were generated by projecting the outlines of the cubic frames onto the shirts, tinting the contained fabric in diverse grey hues. Each shade relates to its placement within each separate framework.
In the words of designer Oki Sato, 'the smartly ordered shirts are crisp, classic white until they fall inside the steel cube frames, at which point they take on colour as though the space itself has dyed them.' A resulting monochromatic, spliced effect heightens the spatial experience of the flagship store at Spazio Erbe in Milan's Brera district.
Photos Courtesy of COS