14 Dec 2013 • Spain
Doctor Manzana by Masquespacio
You may want to get your sunglasses out for this one – Masquespacio has created a bright new interior for phone gadget and repair shop Doctor Manzana. The online brand decided to branch out with its first bricks-and-mortar store in Valencia, Spain needing both a brand re-haul along with a new physical space.
Ana Milena Hernández Palacios, creative director of Masquespacio, says: ‘Since the company name refers to a doctor, we wanted to create a concept based on a hospital.’ Not wanting to be too literal, the space has some clinical aspects – a colour scheme of blue and green, surfaces of galvanized and steel and white furniture – but others that remind that this is very much a shop.
Photos David Rodríguez.