In a brand-new initiative to make the Frame Awards more inclusive, engaging and transparent, we have opened up our judging panel to the entire spectrum of the design industry, inviting all to apply for a seat at the table.

From lighting designers to project managers, creative directors to interior photographers, our ambition is to connect the entire scope of our community with each other directly. That means bringing makers, creators and clients together in one (virtual) room to discover, discuss and deliberate on the Interiors of the Month and highly commended projects of their peers. The best projects of each category will automatically be shortlisted for Frame Awards 2021, to be judged by a grand jury of industry leaders in June 2021.

Our selected jury of 15 will reshuffle each month, to provide new perspectives and expertise to the Frame Awards competition in our efforts to become more democratic, inclusive and transparent. Meet the first jury, chosen directly from the Frame community, below.

Introducing our Frame Awards 2021 September jury

Hand selected by our awards team from scores of applicants, we are happy to announce the first jury of the Frame Awards 2021, chosen for their vast array of experiences and professional backgrounds.

Royce Epstein, A&D Design Director at Mohawk Group  

Royce develops the design vision of Mohawk, the world’s largest flooring provider. She shares insights for cultural trends and the meaning of materials in a broad context within the design industry. Royce spent two decades working in A&D firms before Mohawk. She is based in Philadelphia.

Matteo Renna, Design Specialist Concept & Development at Rituals

Matteo is a multidisciplinary designer based in Amsterdam. His work ranges between physical and digital spaces, always with the user experience in mind. He has occupied key design roles for Heineken Experience and World Press Photo, and is currently part of beauty products retailer Rituals’ design and development team.

Simona Franci, Principal at Fortebis

Based in Rome, Simona has created the brand image for some of the most famous fashion designers and premium brands in the world, such as Ferrari, Maserati, Giorgio Armani, Vivienne Westwood, Fendi, LVMH and many others. Simona has earned a reputation as one of the foremost retail brand interior designers, and now serves as principal at architecture firm Fortebis.

Jelle Sapulete, Global Brand Design Director Retail at Adidas

Jelle works on future retail concepts and store design for sportswear brand Adidas. His portfolio includes the flagship store in London and boutique store a3 in Beijing. Jelle is based in Herzogenaurath, Germany, and previously worked in retail design jobs at UXUS and Starbucks.

P C Ee, Cofounder at IndustryPlus

P C is cofounder of Singapore-based Industry+, which edits and produces contemporary design furniture. With an international team of designers, he has established a collection that balances craft and modern manufacturing. A strong advocate of art design, P C has organized and art-directed numerous showcases for brands and emerging designers.

Shannon Pringle, Interior Designer at Bernardon

Shannon’s seven years of experience in the field of interior design has made her an integral member of Philadelphia-based integrated design firm Bernardon’s interiors team, contributing her skills and creativity to multi-category projects. She is a 2010 graduate of Moore College of Art & Design with a Bachelor of Fine Arts in Interior Design.

Darren Nolan, Associate at Peter Marino Architect

Darren has experience in projects for major furniture manufacturers, design consultancies, architectural practices and large multinational corporations. His architectural experience extends from creation and global implementation of retail architectural concepts for luxury brands such as Dior, Chanel and Hublot through to large scale mixed use developments of residential, retail and hospitality projects.

Alberto Caiola, Founder at Alberto Caiola Design & Consulting and Frame Awards 2018 Emerging Designer of the Year

Alberto Caiola is the creative director and founder of the eponymous award-winning design agency in Shanghai. The studio synthesizes authentic narratives through unfamiliar combinations and complexity in contradictions, encouraging the audience to embark on new immersive journeys. Clients include Crash Baggage and Sony.

Zak Hoke, Founder and Creative Director at ATR Addicted To Retail

Zak founded the New York based design-led retail marketing consultancy, ATR, to lead experiential design programmes, integrated brand strategy and activations. He has pushed boundaries with his work augmenting the physical shopping experience with digital integrations for brands including Nike, Google, Adidas, and GAP.

Florian Seidl, Design Manager at Lavazza

As coffee maker Lavazza's design manager, Florian is responsible for the corporate design of the Italian group based in Turin. This ranges from coffee and espresso machines to vending solutions, tableware, accessories and packaging. During the last few years he has helped to firmly position Lavazza on the map of modern Italian design.

Tetsuya Matsumoto, Founder and Head Architect at KTX archiLAB & Matsuya Art Works

Tetsuya founded KTX archiLAB, based in Himeji and Tokyo, and is a spatial design lecturer at Osaka University of Art. Matsumoto is an award-winning commercial spatial designer, and has served on the juries of several local and international design awards.

Julie Payette, Cofounder and Partner at v2com newswire

Julie has dedicated her entire 30-year career to promoting architecture, design projects and products around the world. As an international media relations specialist in design, based in Montreal, she has developed an important network of journalists in architecture, design and lifestyle with v2com newswire

Judith Haase, Cofounder at Gonzalez Haase AAS

Judith opened the firm Gonzalez Haase AAS in Berlin and Paris with her partner Pierre Jorge Gonzalez in 1999. Its principal practices are architecture, design, scenography and lighting. The atelier has a high reputation for its involvement with contemporary artists, curators and collectors to create the appropriate space to feature an artwork or a luxury product. Clients include the Gallery Nordenhake, Andreas Murkudis and Balenciaga.

Jaycee Chui, Cofounder at More Design Office

Jaycee is the founding partner of More Design Office (MDO), based in Shanghai, and is a 40 Under 40 Asia winner 2018. Her projects are highly spatial, creating journeys and stories rich in detail, material and light.

Justin Bridgland, Cofounder at More Design Office

Justin is the cofounder of MDO in Shanghai and Frame Awards 2018 winner. His work is sculptural, focusing on scale and proportion and the use of light. Justin’s projects are highly detailed, emphasizing the relationship between concept and craftsmanship.

Online evaluation and live-streamed critique

The evaluation process will take place online on a daily basis and will be scored according to the following criteria: innovation, creativity, functionality and sustainability. The jury votes for each submitted project will be visible to offer full transparency to our audience. On Tuesday 6 October 2020 a selection of the jury will discuss the highly commended and winning projects in a livestreamed webinar moderated by Frame founder Robert Thiemann. This jury session is open to the public and will be accessible on Facebook, YouTube and Zoom.

Every month we will appoint new jury members to offer more opportunities to our community to connect with the work of their peers and each other. Want to become a judge in the October jury? Then submit your motivation and resume to