StudioXAG created these Christmas countdown windows modelled after an idyllic winter street for British fashion company Fred Perry.

One window opens per day to reveal a product, from shirts to sweaters to bags. The shop windows have been designed bespoke for window sizes across various stores, but the largest is two metres tall and modelled after Fred Perry’s house, printed on 3D fibreboard. For added effects, some of the windows continually move, the studio says.

You can check out more shop windows, including windows by StudioXAG for Christian Louboutin and Selfridges, in our Top 10 Shop Windows. 

Photos courtesy StudioXAG.