13 May 2018 • Design
Guillermo Santomà reveals the power of the invisible
Electricity outlets tend to be taken for granted and disregarded. But, of course, these objects are an invaluable architectural element, as they represent connection to the invisible workings of a building or home. When it comes to modern technology, the invisible is the most valuable – and designs such as the Simon 100 series of smart switches transform passive objects into responsive elements.
Guillermo Santomà celebrates the invisible integration of technology through the design of the Simon 100 installation on display at CasaDecor in Madrid. The installation includes large motorized furniture and light pieces, anthropomorphized through the connection between the user and the Simon iO system. In animating these objects, Santomà exposes the intuitive relationship that exists between objects, the space and the user. While the hyper-saturated lighting and large furniture demand the viewer’s attention, it is the invisible connected system that powers and conducts the experience.