10 May 2021 • Partner Content
How would you future-proof the bathroom? This contest seeks innovative concepts
Roca’s international design competition jumpthegap® is returning for its tenth edition, inviting creatives to develop innovative solutions for the bathroom space in line with the United Nations’ 2030 Agenda for Sustainable Development.
If you have a groundbreaking vision for a future-facing sanitary environment, Roca is waiting to hear from you. Held since 2004 in collaboration with BcD Barcelona Design centre, its jumpthegap® competition calls on designers and architects all over the world to create timely products and services that push forward innovation in bathroom design, both private and public. This year, the global sanitaryware manufacturer challenges contestants to devise concepts aligned with prompts put forth by the UN’s 2030 Agenda for Sustainable Development, responding to issues such as healthcare and hygiene, preservation of the planet, respect for diversity and equal access to technological advances.
The competition’s tenth edition will be divided into four new categories: Wellness & Health, [Un]neutral design, Water & Energy and Crisis & Emergency. The first touches on the need to ‘deliver new levels of comfort and peace of mind for users and clients, promoting balance and harmony’, while [Un]neutral Design encourages ‘projects that ingeniously and meaningfully address the bodily diversity and the wide range of capacities displayed by human beings.’ Water & Energy is aimed at finding means of promoting smart and conscious use of planetary resources. And Crisis & Emergency targets ‘flexible, feasible and replicable materials and technologies’ that tackle a ‘context of permanent crisis and emergency.’
Accepted until 3 June 2021, proposals will be judged by the likes of Formafantasma founders Andrea Trimarchi and Simone Farresin, Deborah Seward, the director of Belgium’s United Nations Regional Information Centre, 2014 Pritzker Prize winner Shigeru Ban and Marc Viardot, Roca Group’s Corporate Marketing and Design Director, among other industry leaders. 13 prizes will be awarded at a virtual ceremony on 6 July: four prizes of €2,000 for the winner of each category, eight prizes of €500 for the first and second runner-up of each category and a grand prize of €5,000 for the ‘Best of the Best’ project, selected from the four winners. The initiative to find more sustainable solutions for bathrooms will continue well into 2022, though, with a series of public roundtables and debates.
‘The concept of “future” has changed,’ says Marc Viardot, Roca Group’s Corporate Marketing and Design Director. ‘The pandemic has brought up new challenges while the existing ones, such as climate change or the fight against inequalities, remain equally important. jumpthegap® has evolved to respond more directly to these issues, searching for ideas that provide added value to innovation and show diversity, sustainability, timelessness and adaptability – values that are part of Roca’s DNA.’
Find out more about the challenge and register here.
Cover render: UVClean, a faucet equipped with a UV-light cabin designed by Lidia Grits and Ekaterina Epifanova, was one of the winning concepts from jumpthegap®'s special-edition challenge last year.