Hailing from Bangkok to New York, our 15 jurors will provide Frame Awards submitters with insights and feedback about their projects.

Aviva Maya Shulem, founder of AMS Design, NYC, part-time faculty at Parsons School of Design

Israeli New York-based multidisciplinary designer Aviva Maya Shulem founded studio AMS Design, NYC in 2014. In 1998, she attended Parsons School of Design focusing on product and multi-disciplinary design. She then began her professional career working in furniture, lighting, and home accessories with Donghia Inc and then product design and development management for Swarovski LTD. At AMS, her work explores modern trends and innovations in digital fabrication, inspired by mid-century design. In addition to her teaching and studio practice, she partners with corporations, non-profits and design studios to share her knowledge of the industry.

Björn Asmussen, director and executive architect of 3Deluxe

Björn Asmussen has been a member of the German transdisciplinary design office 3Deluxe since 2007. He studied architecture at the Technical University of Darmstadt and is a registered member of the Chamber of Architects. He is now largely responsible for many of the internationally renowned and award-winning projects of 3Deluxe around the globe, ranging from night club interiors to high-tech office buildings, butterfly pavilions, islands, and luxury expedition yachts. Working with an international team from various disciplines, he aims to deliver multi-layered, innovative and high-quality design, making our world a more sustainable, beautiful and interesting place.

Elisa Pardini, cofounder and director of Pardini Hall 

While studying at the University of Roma Tre, Elisa Pardini worked as a production designer assistant in the film industry. Her first job as an architect was at the Fuksas Studio, where she was part of the Montecatini spa renovation team. In 2008 she moved to London to work at Foster + Partners, where she worked on the winning entry for the New York Public Library competition and the London Crossrail Station at Canary Wharf. Pardini founded the studio Elips Design in 2010, and three years later, she cofounded Pardini Hall Architecture together with Robert Hall. They specialize in high-end residential and commercial interiors.

Emma Morley, creative director and founder at Trifle*

Since establishing commercial design consultancy Trifle* in 2010, Emma Morley has worked on over 100 projects, predominantly in workspace design, but also retail, events, pop-up and residential schemes. With clients including MOO.com, Omnicom Group, Long Tall Sally, MVF and Soho House Group, her mission has been to ‘banish grey and dull offices forever’. As a response to the ways in which COVID-19 has affected the world of work, Morley and her team launched ‘HomeWork’, an interface between businesses and staff working from home. The platform offers an online curation of homeworking set-ups, stylish products and expertly devised support services, selected with the aim to make work life better at home. 

Federica Pellazza, retail designer

Specialized in window displays, interior and set design concepts for luxury brands, Milan designer Federica Pellazza takes a concept-driven approach to crafted spatial experiences. After completing her studies in architecture at the University of Florence, she attended a master course in Interior Design at Scuola Politecnica del Design in Milan, graduating with honours. Her professional experience in retail design has covered a wide range of scales and applications, and she counts Bulgari, Starbucks and Lexus among her clients. Pellazza has also collaborated with the likes of Studio Formafantasma, Tom Postma Design and Studio Marco Piva.

Gokhan Avcioglu, principal, founder and architect of GAD - Global Architecture Development

Principal and founder of GAD and GAD Foundation, architect Gokhan Avcioglu produces dynamic, innovative concepts for projects ranging from small private homes to extensive urban masterplans in Turkey. His team is headquartered in Istanbul, with a New York studio. He has won numerous awards, including the WAFX Smart City Prize, AR Future Projects Award, Jeu d’Esprit Prize, American Architecture Prize and German Iconic Award. Avcioglu has also taught at the Ecole Speciale d’Architecture in Paris, UPENN, Istanbul's Yıldız Technical University and Istanbul Technical University.

Javier Deferrari, architect and cofounder of Deferrari+Modesti

Born in Buenos Aires in 1978, Javier Deferrari began his studies in architecture at the Universidad of Buenos Aires, graduating in Milan from the Politecnico. In 2008 he began collaborating with Stefano Boeri's studio, where he met Lavinia Modesti with whom he founded Deferrari+Modesti studio, in 2010. Over the years, the studio has specialized in interior design, exhibition design and product design. The Florence team works on projects of different scales and types, each time developing a unique concept with its own and distinct poetics.

Jewy Liang, CEO of CION

As a branding expert and senior creative, Jewy has unique insights into corporate strategy, brand management, commercial modes, product creativity and marketing. One of the earliest specialists of brand planning and commercial promotion in China, he works within the realms of commercial retail, culture, art and lifestyle as the president of Shenzhen brand consulting agency and a comprehensive creative service provider Cion Union. His project portfolio comprises corporate brand upgrading, product line organizing, new brand establishment, project promotion, IP creation, and scene and festival planning.

Lucas G Martin, flex global creative director at JLL 

Lucas G Martin has over 15 years of professional design experience, collaborating with small firms, large corporate design and architectural firms and real estate/tech start-ups, currently a creative director at global commercial real estate services company JLL. He believes empathy is the most important tool a designer can use, saying ‘the result of teamwork is always more compelling than the individual contributions.’ The California College of the Arts alumni has lent his expertise to the likes of PayPal, Venmo, Heroku, The North Face, Unity Technologies, Trulia, Fitbit, Twitch, Lyft, Campari, Perfect World, Pixar Animations, Apple, eBay and Electronic Arts.

Mario Brown, design director at Landor & Fitch

A design-led brand experience consultant and design director at London’s Landor & Fitch, Mario Brown is highly skilled in initiating insightful concept thinking and creative strategy, developing engaging and inspiring design solutions and managing teams and client relationships, ensuring projects are realized to their full potential. He was previously at Imagination, Design Research Studio and a partner at Virgile+Partners, curating and implemented global retail and hospitality projects for key premium brands in Europe, Asia, the Middle East and North America. Brown studied architecture and interior architecture at the University of Barcelona and Nottingham Trent University.

Pauline Roussel, cofounder of Coworkies

Starting her career in Paris in marketing and communications, Pauline Roussel later moved to Berlin and became the ‘chief happiness officer’ of a Berlin co-working space. There, she ‘experienced collaboration, sharing, and learning on a whole new level’, meeting the business partner who would go on to found Coworkies with her. The duo, who has joined forces with Ikea, Kinnarps and Salto Systems, helps people and companies access learnings and opportunities available across co-working spaces around the world. The platform-runners have visited over 400 of them, spanning 48 global cities.

Tarik Al Zaharna, founder and director of T.ZED Architects

Founder and director of T.ZED Architects, Tarik Al Zaharna is a graduate of the Bartlett School in London, and has a wide range of international professional practice. Living in Luxembourg and Dubai, he formerly worked for Urban A&O in New York and Bolles+Wilson in Germany. His work experience across Europe, North America and the Middle East has further honed his abilities to practice architecture globally, and to be invited as a critic internationally. T.ZED Architects is the second architecture and design practice founded by Zaharna in Dubai. With the firm, he aims to promote a new language within the region that ‘reflects the birth of a new contemporary architectural movement.’ 

Wenchian Shi, architect, urbanist and partner at MVRDV; studio director at MVRDV Asia

Wenchian Shi is the driving force behind MVRDV’s Asia studio. Shi joined MVRDV in 2004, and after four years of demonstrated successes, she became a project leader overseeing the office’s broad body of work in Asia, with particular focus on mainland China, Taiwan, Korea and Singapore and became a partner in 2016. She holds a bachelor’s degree in architecture from Shanghai Tongji University, as well as a master’s degree in Urban Planning from Delft University of Technology and previously worked at OMA, contributing to the design of the highly acclaimed CCTV Headquarters in Beijing.

Winai Chairakpong
, principal at B | u | g studio 

Behind many of Thailand’s most outstanding events and exhibitions, Winai Chairakpong is a principal at Bangkok’s multidisciplinary B | u | g studio. After receiving his bachelor’s degree in architecture from Rangsit University, he continued with a master’s degree in the same discipline at Illinois Institute of Technology and Columbia University, where he became interested in experimental design. His accolades include best pavilion by IDA (International Design Alliance) at Slow Hand Design’s Milan Showcase in 2011, packaging category winner at Demark (Design Excellence Award) in 2018 and being named the interior designer of the year in Thailand in 2015. 

Ye Hui, founder and design director of JG Phoenix 

A senior environmental designer who practices in line with the ideals of Oriental humanism and natural aesthetics, Ye Hui seeks to emphasize the harmony among architecture, environment and human. His Shenzhen-and Shantou-based firm JG Phoenix is a design agency dedicated to a wide spectrum of upscale spaces such as restaurants, showrooms and residences. In 2019, Hui won Perspective’s 40 Under 40 Awards, which recognized him as one of the 40 young design talents in Asia.