23 Jul 2015 • Spaces
Kartell and Laufen dive into the blue with Milan flagship
Architects Ludovica + Roberto Palomba envision the brand fusion of Kartell and Laufen with a glowing flagship in Milan. Four archetypical storefront windows overlook the Brera district's Via Pontaccio, opening the luxury sanitary brand's to the bustling urban space with glowing window displays. A layering of tinted transparencies and lacquered vessels permeate Kartell by Laufen's 200sq-m showroom.
For a fresh interpretation of the brand's clean style, still life compositions unify interior features with components mounted along protruding walls and niches with a translucent back-illuminated backdrop. Visitors interact with the furniture and products amidst a sundry mix of large and small scenarios, experiencing the success of each element within the store. Versatile and stylish, the tinted and monochrome environments present a multitude of contexts from residential to hospitality sectors.