LONDON – Recently topping a list as the best place to live in the city, London Fitzrovia is now home to Moooi's newest showroom which imports Dutch stylings to invade British interiors.

The newest addition to Moooi's showroom portfolio of Amsterdam, Milan and New York locations, London's brand store – nestled into the street level of the Moray House building – is ready to greet the city's tens of millions of international visitors each year with its 'unexpected welcome'. Through its window displays, the playful world of Moooi radiates towards the Great Tichfield Street to lure in passersby with its whimsy. Positioned amid a sea of art galleries, luxurious brands, and top-notch hotels and restaurants, the Moooi showroom injects its playful collection of Dutch furnishings into London's cultural mainstream. 

Moooi unveils its signature pieces and lifestyle settings within the eclectic and elegant context of the brand's evolution. In the words of Moooi CEO Robin Bevers: 'A complete Moooi world in the heart of London.' To celebrate the opening, the metallic Lolita lamp by Nika Zupanc acquires a blushing hue, dubbed London Rosé. The brand's fresh line of carpets offer a tactile and graphic quality to the scenery of Statistocrat lamps, Container Bodhi, Delft Blue collection and Love Sofa among others.

Visit Moooi's London shoowroom at 23 Great Titchfield Street.