One pharmacy's retail experience focuses on healing rather than illness
In a reification of well-being and a tribute to nature, Taipei City-based Waterfrom, looked to the object of pharmaceutics – extracting and combining certain molecules in order to synthesise curative drugs – to develop the design concept of this 120-sq-m pharmacy.
A two-floor copper spiral staircase, recalling the double helix of a DNA strand, was installed as a way to link the three types of transactions occurring at Molecure: drug display, experimentation with dispensing methods and human interactions that foster well-being. The fact that making drugs involves ‘molecular aggregation’ inspired the designers to clad the pharmacy’s double-height walls with cobblestones and cement, creating a rough texture that lends a sense of solid reality to an almost ethereal space.
What is more, the designers avoided the typical pharmacy counter, where service flows in one direction, by making the heart of the space a laboratory table where pharmacists can engage more fully with customers. Together with the open dispensing area and an iPad-integrated consulting service, an unusual degree of human interaction takes place in a light and air-filled space, re-framing the pharmacy experience as one that is about healing instead of illness.
This project was featured in the latest volume of our retail-design series, Powershop 6. Get your copy here.