Larger-than-life lipsticks, nail polishes, vitamins and hair spray bottles are filling Selfridges’ windows to celebrate the launch of the mega-store’s new beauty department.

What’s even more wild about the funky display is the fact it's made largely of paper and cardboard. Over 500 glue sticks were used to construct certain objects, which are based on real products for sale inside the Selfridges Beauty Workshop.

According to designer Gemma Ruse of Studio XAG, 10 paper engineers worked for three weeks to construct specific pieces made of paper (like the lipsticks and vitamins). Each was first made with a ‘skeleton’ of cardboard, then coated with coloured paper. The entire project was commissioned by Selfridges' creative team, which added the massive replicas of metal objects like spoons, scissors and eyelash curlers. 

The display can currently be seen at Selfridges’ Duke Street windows; plus, a giant lipstick, comb and nail polish can be seen inside the Beauty Workshop.

Selfridges
400 Oxford St.
W1A 1AB
London, U.K.


*Like this work? Click here to see Studio XAG's window displays for Christian Louboutin.*