Sergio Mannino Studio prescribes minimalist design for our digital times
The pharmacy – an enduringly necessary space in the social infrastructure – need no longer refer to the bricks-and-mortar-and-pestle apothecaries they once were. As connectivity has overtaken healthcare providers, pharmacies have come to realize that the digitalization of the prescription process is a necessary step.
Medly Pharmacy in Brooklyn, NYC, has created an app that allows patients to order their prescriptions online, which can then be delivered or picked up. Designed by Sergio Mannino Studio, the pharmacy emphasizes practicality and efficiency, embodying a fluid translation from digital to physical space.
Pops of mint and light aqua accentuate the brightness of the intriguingly bare pharmacy, with by a mint-coloured mesh wall and doorway separating the retail area from the back area where the prescriptions are organized and packaged. A cheeky pill motif in the floor tiles echoes the Medly-brand packaging selectively displayed on the shelves, while a large green-dipped cement counter in front of the mesh wall supports relational exchanges between pharmacist and patient. Meanwhile, sleek Shiro Kuramata-inspired arm chairs encourage conversation between patients without offering enough reclined comfort to indicate a long wait.
When it comes to multichannel retail, examining the customer experience from UI to storefront allows businesses to reconsider the positive effects that design can have on the public’s interaction with their brands. Sergio Mannino communicates the future of healthcare in the optimized functionality of the interior, while also commenting on the pharmacy’s role in a modern urban community.