03 Aug 2020 • Retail
WGNB adds to its retail portfolio with another shop for a premier residential complex in Seoul
Chapter One is yet another impressive store located at Nine One Hannam, one of South Korea’s most luxurious living complexes.
In February, our audience selected South Korean studio WGNB for the distinction of Designer of the Year. The People’s Choice award winners have taken Seoul’s retail landscape by storm, creating forward-looking interiors for various brands such as Juun.J and Joanne Oh, in addition to multi-brand retailers like Boon the Shop. One of their most recent works was for eyewear brand Papyrus, a store located in the same luxury residential complex as their newest project – Chapter One, a space for clothes, furniture and a range of lifestyle products.
The complex, Nine One Hannam, spans nine buildings, its penthouses inhabited by a host of Korean public figures and celebrities. In 2017, before completed, the 335-home gated community made headlines for setting record-high pre-sales prices. Thus it comes as little surprise that Nine One Hannam continues to bolster its offer with the addition of impressive shops and restaurants.
Chapter One, completed in April, is designed to ‘adapt to the frequently changing display’ of merchandise. Massive columns in the existing space took up the narrow, long spread of the future store, meaning that WGNB had to visualize modifications for the interior architecture. ‘With the belief that designers are to solve problems rather than to create their own spatial artworks,’ says a spokesperson for WGNB, ‘we linked these problems and came up with the idea of creating modular spaces within.’
The refined, minimalistic result has custom-designed sliding partitions and spatial modules to thank for its impact. The partitions function to conceal the columns as well as to provide different possibilities for spatial layouts depending on the retailer’s changing needs. This system weights over 200 kg however – WGNB required special hinges and a railed foundation in order to support it. These rails are left exposed to highlight a sense of movement and adaptation within the space.