There’s a stigma associated with co-living spaces that they convey a sense of ‘glorified student living’ and permit smaller living quarters than national space standards allow. That said, more co-living developments are coming to market, fighting against the stigma of forcing millennials into ‘rabbit hutch’ homes. But it’s not all bad news: as well as making renting in city centres more affordable, co-living offers an environment where residents feel part of a neighbourhoods and, in a sustainably-conscious world where younger people own less ‘stuff’, it’s a great way to share resources and foster communities. So, how does The Collective make its latest venture in Canary Wharf feel like a desirable lifestyle choice rather than a necessity?

Having already disrupted the status quo of city living, The Collective is taking its ambition one step further by 'expanding the lifestyle experience' in its largest development to date, offering 705 rooms available to rent from a single night up to 12 months. The company’s in-house design team focused on providing the highest possible level of service and experience, working with firm Skidmore, Owings & Merrill to execute the development.

An Olympic-sized swimming pool, spa and dedicated restaurant ‘Mthr’ are all located on site. In addition, all guests have access to a communal kitchen and dining area, library and co-working spaces, as well as a social hub with a bar, surround-sound cinema, virtual reality golf simulator and gaming room. Known as 'members', guests and residents are treated to the same amenities and opportunities regardless of their length of stay.

A curated events programme is hosted daily, prioritizing wellness, creativity, personal growth and stability; which The Collective describes as 'an antidote to the proximity of busy city life'. Living and working in epicentres like London is physically and mentally tiring but by focusing on community and convenience, The Collective is able to offer young residents a sense of belonging and fulfilment to enrich an otherwise hectic city life.

Read more on the topic of co-living in our Nov — Dec 2019 issue, Frame 131. Get your copy here.