02 Oct 2019 • Interview
Why Frame Awards? Let past winners explain the merits of the platform
Architect Alexander Fehre remembers reading Frame in college, when, as he explains, ‘it felt unreachable to be recognized.’ Today, Fehre is one in a community of Frame Awards-winning interior designers and architects.
‘Frame Awards is different than other awards,’ says Fehre, whose studio’s work earned the 2019 award for Large Office of the Year. ‘The audience and the jury members come together because they respect the work of Frame. It’s an honest event that gives small studios the same chances as bigger ones, as well as the opportunity to present your work in person – resulting in a big union of so many well-known designers and architects.’
Chiara Di Pinto of Studiopepe, Equipo de Arcquitectura’s Rogue Fangeo and Ja! Studio spatial designer Ion Ander Beloki also joined the ranks of Frame Awards-alumni this past February for Bar of the Year, Small Office of the Year and Window Display of the Year, respectively.
As Frame Awards 2020 is soon approaching, we’ve asked the past winners to share why being a part of the platform has been professionally valuable for them and their studios.
Did your career trajectory change as a result of winning a Frame Awards title?
ROGUE FANEGO: We don't think prizes change your life. They only become milestones that encourage you to follow the direction of your goals. If an award changes your whole world, it means you're doing it for the recognition. But if accolades strengthen your views on what you're doing then they become what they should: a hint that you’re doing something right.
How did your participation benefit you as a designer, and your studio?
ION ANDER BELOKI: I’m trying to set the studio apart from the rest of the market. Frame Awards has given me the opportunity to realize my potential as a designer and be involved in interesting projects. For a few months afterwards my phone rang a little more than usual – because of that, I am currently working on some exciting new projects.
ALEXANDER FEHRE: Today having a meaning for work is becoming more and more important for employees – but, in our job, it always has been. Together with the important feedback of the client my employees receive, winning the Frame Award completes the package. We are now working on our first international project for a global, well-known hotel company as a direct result of the publicity from earning the award.
What did you learn from going through the Frame Awards process?
CHIARA DI PINTO: It gave us the opportunity to focus on the way we present our projects to an audience of this calibre, and the way in which we communicate our ideas.
IAB: The process taught me a lot about myself and the nature of this business: the main thing being to only work on stuff I believe in. I need to create – that's what it's about for me.
AF: That every project can have the potential to be awarded. You should not care about the type of client or if it’s a small or big project. Forget publicity and awards in the working process. You just have to focus on adding value to the project, your client and the users. There might be obstacles on the way and the need risk more than you feel comfortable with. But if you truly take full responsibility for your work, there’s a good chance that your work turns out great – and will be received by more people than you thought.
Designers and studios: interested in enjoying the benefits of participating in Frame Awards? Submit your work to Frame Awards 2020 here.