15 Jan 2019 • Marble
With marble and metal, the newest Valextra store brings Milan to Miami
Valextra’s flagship store, on Milan’s Via Manzoni, features display elements made of Arzo marble blocks. When the accessories brand opened the doors of its most recent location, it decided to lighten up – the new shop is in Miami, after all. That’s why the same heavy blocks of marble from the Milanese mothership appear to be floating on a net in its Florida counterpart.
Conceived by New York-based studio Aranda\Lasch, the team studied Milanese tradition as the basis of this material exploration. ‘Valextra is rooted in Milanese history and the detailing of their products is unparalleled in its execution,’ explained Benjamin Aranda. ‘That means they are sophisticated in their understatement, but at the same time, sensual in their colors and patterns.’
That’s why the shop, located in the upscale Bal Harbour complex, welcomes customers with Milan’s signature porous stone, the Ceppo de Gre. Inside, the space abstractly points to the marble, metal, rare wood and reflective surfaces found inside the Italian city’s famed palazzos. There are even walls clad in Alpi laminate by Ettore Sottsass. The hard, angular materials are softened by a fabric ceiling with hidden spotlights, a reference to the art gallery scene in the Lombardy hub.
‘Overall, there is a simplicity in the details with a maximum material impact,’ said Aranda. ‘It’s an environment that is contemporary and flexible, fluid and refined.’