Workspace. Laboratory. Showroom. Event Space. How Deferrari+Modesti designed Targetti’s headquarters to do it all
Marking 90 years for the Florence-based lighting company, the new spatial direction is all about interaction and a dynamic atmosphere.
For its 90th anniversary Italian lighting company Targetti celebrated by tasking architectural practice Deferrari+Modesti to reimagine its Florence headquarters. The local firm turned the post – now called TH01 – into a flexible, multifunctional space, equipping it with the potential to host meetings, events, installations and exhibitions. Part workspace, laboratory, showroom and event space, the headquarters reflects Targetti’s aim to have an increasingly dynamic environment for ‘partners, lighting designers, architects and interior designers’, as well as clients.
Targetti is not the only company with such a mission. Recently, we reported on the new Woods Bagot-designed showroom of Australian manufacturer Sculptform. Event-oriented with a number of social spaces, the hub will allow ideas to ‘cross-pollinate from within and beyond [the] studio’, reasons Sculptform managing director Jeremy Napier. Multi-brand building material retailer Boonthavorn and decorative interior materials specialists Baars & Bloemhoff are among the other companies that are seeking to promote community-based interaction and learning in this way.
Situated on the first floor of an industrial building, TH01 is based on the idea of a wunderkammer, or an ‘attic of wonders’ – the architects wanted the space to be full of ‘unexpected and surprising’ elements. Deferrari+Modesti incorporated a variety of textures, colours and materials, playing with volumes in order to create a juxtaposition of light and shadow. Electric blue and fiery red-orange features contrast throughout, as a visitor is led from the reception area, to a multifunctional room to the glass parallelepiped laboratory. Here, products can be shown, tested and experimented with.
The second-to-last destination for the public is the auditorium-cum-meeting area, a large steel structure lined with red-lit PVC stripping. This space faces a former warehouse, which now hosts Targetti’s event area. Deferrari+Modesti’s contemporary vision for the company has been additionally translated to Targetti brand spaces in Shanghai and Changzhou.