23 Dec 2011 • Spain
Wrap Up Xmas
Instead of creating another boisterous Christmas window display, Spanish firm Ja! Studio opted for a silent yet meaningful approach.
‘We created a geometric and thought-provoking interpretation of the season, as an allegory of the circle,’ says Ion Ander Beloki of Ja! Studio. ‘It arranges different elements into a balanced composition, using objects related and inspired by the action of wrapping Christmas presents.’
Colours like red, black and white are reminiscent of Santa Claus’ red sleigh crossing the snowy, dark night sky.
The displays were created for fashion label Loreak Mendian's shop windows in Barcelona and San Sebastian respectively. One is made of horizontal bars that support circular tape rolls and belt. The other features tape gun dispensers and tape rolls, vinyl and telescopic metal bars.
Photos courtesy Pablo Axpe and Floro Azqueta.