Moriyuki Ochiai’s interior for Yume Marche invokes a reverie. The dreamy space belongs to a food company that runs its own farm and sells seasonal products, most of which are made from the milk of its cattle.

The abstract landscape at Yume Marche (Japanese for ‘dream market’) is vibrant in colour, a choice made by the designer to represent the lively atmosphere of a bustling marketplace. A pixelated effect is created by mounting hand-painted wooden tiles on a milky-white counter top, while wavy translucent board and rippled shelving aim to convey the milk’s freshness.

Products are surrounded by elements of playfulness. Modular display units mean the store’s layout can be adjusted from day to day, which suits the variable agricultural produce.

Photos Atsushi Ishida