Goods

A grey wall wraps the Goods store’s interior in an outlet village near Brescia, Italy. Set 60 cm into the space, the wall forms a second skin, and installed behind it is a wealth of display elements. ‘Grey was necessary because various brands will occupy the store in turn,’ says architect Antonio Gardoni, who renovated the space. ‘The products showcased could be sportswear one month and crockery the next, so the background had to be neutral,’ explains Gardoni. Grey is also somewhat provocative, as it is the polar opposite of the trendy colours being used by neighbouring retailers in the centre. ‘Other shops scream for attention. Goods doesn’t, but the grey makes it stand out nonetheless,’ says Gardoni.