BEIGE,

Inspired by textile fibres in their most natural form, a womenswear shop in Tokyo boasts a neutral, simple aesthetic. 

Designers at Nendo say they used three standard elements in the shop: steel structural beams, curtains and walls. In the centre of the store, a framed area is cloaked by fabric while doubling as a display unit. Hangers, mannequins, shelves and lights can all be easily added or removed from the unit, pending display needs.

‘The design uses ordinary materials in a simple way to offer great functionality,’ say Nendo representatives. ‘The playfulness of “reshuffling” the relationship between the materials effectively draws out their charms.’

Photos courtesy Masaya Yoshimura.

BEIGE, Istean Department Store
14-1 Shinjuku 3-chome
Tokyo, Japan