Articles tagged Curiosity


Retail is going phygital. This Curiosity-designed Tokyo store leads the way

Tokyo – Winner of our Best Use of Digital Technology award this year, the Japanese capital’s Hipanda store uses AR to seamlessly marry the physical and digital realms.


Moncler's first Dubai shop brings an iceberg to the desert

Dubai – For the design of its first Middle Eastern boutique, Tokyo studio Curiosity staged an Alpine interior that references the brand's wintery roots.


Milan comes to Miami to stage a classic piece of Italian drama

Miami – For Dolce & Gabanna's Miami flagship, studio Curiosity draws on the Italian theatre as inspiration.


Openings: Versace in Beijing, Chanel in Paris and Everlane in L.A, plus many others

Designers have a growing check-list to mind when creating brick-and-mortar shopping spaces today – here are nine new spots that mind the retail shift.


A new Japanese store uses light and AR to tell a (spooky) brand story

Tokyo – Curiosity’s proposal for Hipanda’s Omotesando store is a choose-your-own-adventure mystery tour disguised as a retail experience. 

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