Articles tagged Experience

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Can experiential retail survive the rise of the cautious consumer?

Once considered the keystone strategy for physical stores to retain relevance, what does experiential retail look like in an era of safety-first shopping?

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Why Claus Sendlinger believes hospitality needs to learn from the slow movement

Our founder Robert Thiemann interviewed the entrepreneur about his shift toward 'slow hospitality' at Frame Awards 2020.

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‘I want to use technology to bring people away from their screens into the physical world’

Daan Lucas’ Frame Awards 2020 talk explains how spatial design can provide a context for brands to use technology to build more authentic relationships with their audience.

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Finding value in the virtual: Daan Lucas talks strategy at Frame Awards 2020

A talk by the creative during our day programme will explain why it’s valuable for spatial design to invest in building bridges between virtual and physical worlds.

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An immersive Lego experience helps children shape their creative confidence

London – To tease a new Lego concept, the toy brand and Camille Walala paired up to build a colourful five-room house pop-up in London.

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As society goes digital, what's coming for brand communications and trade fairs?

Cologne – German designer Mike Meiré talks on brand values and relevancy and the trade fair industry in the age of Instagram.

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Sephora’s first-ever Playhouse pop-up was rich in social media currency

Singapore – With nine beauty-verses, the Kingsmen-designed Sephora Playhouse showed that Insta-friendly pop-ups continue to pay off for brand engagement.

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What’s touchable, Instagrammable and green all over? Nickelodeon’s Slime City

Atlanta – Julio Himede Design created Nickelodeon Slime City, an interactive universe for kids – and adults – dedicated to celebrating the sticky green stuff.

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Shareable moments? Trust this Frame Lab speaker – they aren’t all on Instagram

Amsterdam – Sakchin Bessette, co-founder of the globally renowned entertainment studio Moment Factory, gives insight into creating shared experiences in the digital age. 

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A London-based creative studio makes Scotch whisky taste even better

Keith, Scotland – Using bespoke art-tech, FDDS finds a striking way to update the home of Chivas Regal, Scotland’s longest-running whisky distillery.

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Why an experience center in Frankfurt puts its walls to work

Frankfurt – From Post-its to whiteboard-paneled rooms, the PWC Experience Center is an exploration into how a space can encourage collaboration and creation.

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Can luxury be quality and quantity? A 20-storey shopping centre in China says it can

Xi'an, China – Sybarite created SKP Xi’an, a mall that uses meticulous design to provide a cohesive experience among numerous experiential spaces and a thousand stores.

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