Articles tagged Freitag


Participatory. Immersive. Critical. How Freitag created an exhibition that checked off all three

Milan – Installed at Milan Design Week 2019, Freitag Lab and Georg Lendorff’s Unfluencer was an immersive environment for design ‘sinners’ to reflect and repent.


You can finally create your own Freitag bag, from start to finish, directly inside a store

Zürich – With its Sweat Yourself store, Freitag joins the retail brands moving the final production stages in-store in order to form tighter bonds with its consumers.


How do you bring more customers in? By bringing them out, according to Freitag

Seoul – Designed in collaboration with Torafu Architects, the new Freitag flagship in Seoul offers an outdoors leisure space to its customers.


Our top picks for Milan Design Week: Immersive and multisensory spaces

Milan – From lunar tributes to design sins, here is our list of installations and exhibitions to add to your must-visit list during this year’s Milan Design Week.


Freitag’s pragmatic retail design feels right at home in Rotterdam

Rotterdam – Freitag by Eduard Leiden’s design honours the pragmatic sustainability exercised in both the brand and its host city.

Photo Mirjam Kluka

Daniel Freitag reveals the story behind the compostable F-abric line of clothing

To many, the name Freitag is synonymous with sustainability, thanks to the company’s flagship product: messenger bags made from recycled truck tarpaulins. But Daniel Freitag, who founded the …

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