Articles tagged Gentle Monster


Why a retailer called on Gentle Monster to design an entire department store

Beijing – The Korean eyewear brand takes its house style out of house for SKP, a luxury mall in Beijing.


Openings: Versace in Beijing, Chanel in Paris and Everlane in L.A, plus many others

Designers have a growing check-list to mind when creating brick-and-mortar shopping spaces today – here are nine new spots that mind the retail shift.


What would happen if we had a 13th month? Gentle Monster’s Shanghai store foretells

Shanghai – For their annual campaign, the South Korean eyewear brand created an otherworldly spatial journey through a future society in one of their stores.


A Korean brand stands out in London with a little help from some alien friends

London – Multisensory installations are part of Gentle Monster's retail experience – and it’s helping them make a splash in one of Europe’s most competitive shopping streets. 

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