Articles tagged Gentle Monster


What would happen if we had a 13th month? Gentle Monster’s Shanghai store foretells

Shanghai – For their annual campaign, the South Korean eyewear brand created an otherworldly spatial journey through a future society in one of their stores.


A Korean brand stands out in London with a little help from some alien friends

London – Multisensory installations are part of Gentle Monster's retail experience – and it’s helping them make a splash in one of Europe’s most competitive shopping streets.